Outlook magazine has opened a new printing centre in Bangalore, its third after Mumbai and Delhi. With the opening of the Bangalore printing centre, the magazine aims to improve its reach and circulation down South.
Commenting on the opening of the new centre, Suresh Selvaraj, President, Outlook, said, “South is a very important market for us. It contributes 35-37 per cent of the total circulation. With this centre, the magazine will reach our readers in South by the weekend. In fact, it will reach the Southern market on Friday morning itself.”
Outlook claims to be the only magazine in India to have three printing centres. The new centre is equipped with state-of-the-art equipment and aims to come out with best quality products.
Selvaraj further said, “A new printing centre will give us the scope to experiment with various ideas. We have done and will be doing region-specific covers whenever necessary. Cover news that might be relevant to the North might not be relevant to the South. The rest of the content for the magazine will remain the same. Besides the two covers, we have plans for other kinds of experimentations that are specific to the South. We hope to optimise on our distribution network with this new centre.”
During the times of slowdown, Outlook considers this to be the best way to reduce distribution costs by having a printing centre in the South. The Bangalore centre will cater to the rest of Karanataka, Chennai, Hyderabad and other markets in the South.
Selvaraj added, “With this new centre, we not just hope to improve our reach in the South, but also improve our circulation figures here.”