Top Story

e4m_logo.png

Home >> Media – Print >> Article

Outlook Hindi all set for editorial revamp

16-February-2016
Font Size   16
Share
Outlook Hindi all set for editorial revamp

After taking over the command of Hindi Outlook magazine, senior journalist Alok Mehta plans to revamp the publication with fresh editorial mix to attract more readership.

Commenting on the planned changes, Mehta said, “Our main focus is how the magazine can be made useful for the entire family. We are committed to engage every generation of readers. Some interesting, informational content will be made available to the readers through new columns such as satire, gadgets, and cinema.”

 Mehta added that there is always place for good content in the market. Highlighting the importance of Digital presence for publications in today’s times, Mehta commented, “Digital version is also very important. Keeping this in mind, not only the magazine but the Hindi Outlook website will also be re launched. Integration is the need of the hour and under these circumstances print and digital will have to work together as a whole.”

 Expressing his reservations about objectionable content that appears on the websites, Mehta added, “The editors should understand the meaning of freedom of expression and the content should be such that it can be read with the family.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...