The Outlook Group has reached an agreement with American publishing giant Time Inc. to bring ‘People’ magazine to India. The personality oriented magazine is expected to be launched in the country in the first half of 2008, perhaps around May-June.
According to Maheshwer Peri, President & Publisher, Outlook Group, ‘People’ would be targeted at SEC AB, and would attract anyone who liked to read a current affairs magazine like Outlook or a film related magazine. Seventy five per cent of the content of the Indian edition of People would be designed to suit Indian tastes.
‘People’ revolutionised personality journalism in 1974 and is one of the world’s most popular magazines, reaching 43 million readers across the globe with latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. At the same time, People.com is a premier web destination for celebrity news, photos, style and entertainment coverage.
“We are excited to be associated with one of the world’s largest magazine publishers and to bring People’s unique editorial mix to India. We are pleased by Time Inc’s decision to license an Indian edition of this important brand, and we believe that this speaks a lot about the Indian market. We are committed to its success,” said Peri.
Said Jim Jacovides, Vice-President, Licensing & Syndication, Time Inc., “The economic growth and opportunity in India right now makes this an ideal time to bring one of Time Inc’s signature brands into the country.”
Time Inc. is a Time Warner company, and is the largest publisher in the US and UK with a portfolio of more than 125 magazines. Under license, Time Inc. publishes 39 editions of titles like ‘Fortune’, ‘Golf’, ‘In Style’, ‘Real Simple’, ‘Sports Illustrated’, ‘Sports Illustrated Swimsuit’, ‘Time’ and ‘Time for Kids’ in more than 19 countries.