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Outlook Group to launch Indian edition of Marie Claire in first half of 2006

Outlook Group to launch Indian edition of Marie Claire in first half of 2006

Author | Asit Ranjan Mishra | Thursday, Nov 03,2005 6:59 AM

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Outlook Group to launch Indian edition of Marie Claire in first half of 2006

The Outlook Group has tied up with Groupe Marie Claire to launch the Indian edition of the international women’s magazine, Marie Claire. The magazine is set for launch in the first half of 2006. The Indian editorial team will be led by Shefalee Vasudev.

Speaking with exchange4media, Mahesh Peri, President & Publisher of Outlook Group, said, "By December we are aiming to end the recruitment process. It will take another four to five months to start the magazine.’’

"In India, the women’s magazines either consider women as sex objects or housewives. They are either full of sex-related advice or new recipe content. There is not a single magazine which represents the new, evolved strongwilled woman who is equally efficient at work as well as at home. Marie Claire epitomises this new woman who personifies freedom. In fact, it is the best women’s magazine in the world today. Outlook Group is committed to set a new benchmark in the field of women's magazines in India through Marie Claire,’’Peri observed.

Asked about the expected initial circulation figure, Peri said it was ``too early to talk about circulation and revenue figures.’’

Headquartered in Paris, Marie Claire is the flagship magazine of Groupe Marie Claire and has been published since 1937. The group publishes 12 quality magazines in France. It also publishes 39 international editions of Marie Claire and its sister magazines in 26 countries and in 14 languages. Internationally, Marie Claire offers women what they want: gorgeous fashion coverage, beauty tips, and cutting edge features.

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