Bonnier International Magazines in association with the Outlook Group will launch the Indian edition of ‘Popular Science’ in January 2009. Bonnier International Magazines is a newly-formed group of US-based Bonnier Corporation and Bonnier Magazine Group. Bonnier International Magazines’ inaugural launch would be the Australian edition of ‘Popular Science’ in September 2008.
‘Popular Science’ is the largest selling science magazine in the world and is read by more than 7 million people in the USA alone. Eighty per cent of its audience is male.
Anders Malmsten, Licensing Director, Bonnier Corporation, said, “The ‘Popular Science’ magazine fills the great need for science and technology content in India. International publishers have been quick to recognise the relevance of ‘Popular Science’ in today’s unstable global climate, and that it’s the leader in the category.”
Commenting on the development, Maheshwer Peri, President & Publisher, The Outlook Group, said, “The Outlook Group has been pursuing an aggressive strategy in launching knowledge titles in India. We launched ‘GEO’ in June this year, and will follow it up with ‘Popular Science’, one of the most read knowledge titles in the world. We are proud that Bonnier has decided to partner with us in this venture.”
He further said, “The central promise of the magazine is to offer an authoritative and tantalising ‘I can’t believe what I am seeing’ glimpse of the future. The core belief of the magazine, its editorial and its readers has been ‘the future is going to be better, and science and technology are the driving forces that will help make it better’. ‘Popular Science’ gives its readers the information and tools to improve their technology and their world.”
“The price of the magazine has not been decided yet, but we would price it well enough to make it reach out to larger audiences. The magazine is a licensing deal between Outlook Group and Bonnier Magazine Group. There are no competitors in the market yet,” Peri added.
Bonnier Corporation is one of the largest consumer-publishing groups in America, and with more than 40 special-interest magazines and related multimedia projects and events, it is the leading media company serving passionate, highly engaged audiences. With over 170 special-interest and lifestyle titles, the Bonnier Group offers content from parenting to travel to science and technology to publishing partners all over the world.
Outlook Group is fast emerging as a trusted partner for the launch of leading international titles in India. It already publishes licensed editions of ‘Marie Claire’, ‘GEO’ and ‘People’, besides handling the marketing, distribution and advertising of ‘Newsweek’ and distributing ‘Business Week’ in India.