Outlook Publishing Group has entered into a co-publishing agreement with Apa Publications of Singapore to publish the Insight range of international travel guides for the Indian market.
“Till now, mostly agents decide the travel plans of most Indian travelers as travel guides available in India are unaffordable. We are looking towards putting advertisements in the Insight travel guides and subsidise the price to around Rs 450 for Indian travelers,” said Maheshwer Peri, Publisher, Outlook Group.
Outlook is also negotiating with Apa Publications to sell its travel magazine, Outlook Traveler, outside India. “We are looking at the entire South Asian market. However, we will not tinker with Outlook Traveler’s content for other markets,” informed Peri.
The Insight Guide series, established in 1970, is renowned for their quality of photographs and incisive text. In the first year, more than 30 international titles will be introduced in the Indian market under the Outlook Traveler series. The guides will cover both countries and cities. The first few titles of the new Outlook Travel Guides series are likely to hit book stores by July this year.
“By offering the 7 million plus outbound travelers – growing at over 12 per cent per annum – travel guides with great content, at prices which are within the reach of Indians and not dollar denominated, the Outlook Group hopes to help nurture Indian travelers who are better informed when they visit foreign destinations,” Peri added.