Top Story

e4m_logo.png

Home >> Media – Print >> Article

Outlook Group and DIAL launch ‘Outlook Lounge’ at Delhi Airport

03-September-2008
Font Size   16
Outlook Group and DIAL launch ‘Outlook Lounge’ at Delhi Airport

The Outlook Group and Delhi International Airport Pvt Ltd (DIAL) has launched ‘Outlook Lounge’, catering to the air travellers. The monthly magazine will be made available at all departure terminals of the Delhi Airport.

Commenting on the launch, BS Shantharaju, CEO, DIAL, said, “DIAL is happy to partner with the Outlook Group to launch this magazine for the passengers. It will not only help passengers stay in touch with the latest updates on the development of IGIA, but also provide wholesome infotainment for them.”

Maheshwer Peri, Publisher, Outlook Group, said, “We always felt that we should enter the custom publishing market when the best opportunity comes our way. We are happy that we have been chosen to cater to the readership requirements of the air travellers at the Delhi Airport. The airport, with a traffic throughput of 24 million (2007-08) passengers, is the second busiest airport in the country with about 70,000 passengers travelling per day. This traffic is projected to climb to about 36 million passengers by 2010. It is a great opportunity for us to reach out to the best audience.”

‘Outlook Lounge’ aims to provide a mix on travel, lifestyle and leisure content. The magazine would cover exotic destinations, latest gizmos, latest trends, lifestyle, entertainment, financial planning, aviation updates and health advice, along with reviews on movies, music, books and much more.

Also read:

DIAL, Outlook Group to launch ‘Outlook Lounge’ for Delhi Airport in August

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow