‘Outlook’, one of India’s leading magazines, is going to complete 15 years in October 2010. To mark this occasion, the Outlook Group has planned a series of campaigns, beginning with the ‘Tag and win 1 lakh’ contest on August 18, aimed at advertisers and creatives. The contest will continue till September 3. Through this contest, ‘Outlook’ is searching for a new tagline, which befits the magazines ethos.
exchange4media spoke to Suresh Selvaraj, President, Outlook, who commented, “This contest will help us interact more with the advertisers. We are very keen to know what they think about the magazine. This event will definitely create a buzz and interest amongst the advertising fraternity. However, our campaign, which leads to the completion of 15 years, will not just be limited to interaction with the advertisers. Rather, we will soon come up with many more such events, which will help us connect with our clients and readers. Our readers have always been very vocal about what they think about the brand, and that has helped us grow. After 15 years, I feel we are at the prime of out ‘teen’ and we are moving towards bigger and better heights.”
Outlook’s current tagline, ‘The weekly newsmagazine’, will soon change once the contest is over. The winning entry will receive Rs 1 lakh, while the second best entry will receive Rs 50,000. The contest is exclusive to advertising agencies. Mails will be sent from dedicated databases to advertising agencies. Direct mailers, informing about the contest will also be sent alongside posters that will be put up outside the advertising agencies.