Top Story

e4m_logo.png

Home >> Media – Print >> Article

OTC sector advertising in print up 22 pc during Jan-Sep ’08 – AdEx Analysis

17-November-2008
Font Size   16
Share
OTC sector advertising in print up 22 pc during Jan-Sep ’08 – AdEx Analysis

OTC sector advertising in print went up by 22 per cent during the period January-September 2008 as compared to the corresponding period in 2007. Range of OTC products had the maximum share of overall OTC sector print ad pie, while Maharashtra publications saw the maximum advertising of OTC sector during the period.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems