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OTC sector advertising in print grows 31 pc in Jan-Oct ’09: AdEx Analysis

07-December-2009
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OTC sector advertising in print grows 31 pc in Jan-Oct ’09: AdEx Analysis

OTC sector advertising in print has seen a growth of 31 per cent during January-October ’09, as compared to January-October ’08. Health stimulant/ ginseng category contributed the maximum in overall advertising share of OTC sector in print during this period. Prince Pharma was the top advertiser of OTC products in print during January-October ’09. More

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