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Oral hygiene advertising in print drops 38 pc in H1 2008 – AdEx Analysis

18-August-2008
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Oral hygiene advertising in print drops 38 pc in H1 2008 – AdEx Analysis

Oral hygiene advertising in print has seen a drop of 38 per cent in the first half of 2008 as compared to the corresponding period in 2007. Toothpaste sub-category has garnered a high share of 47 per cent of the overall oral hygiene category advertising in print, while HUL was the top advertiser in the category.

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