Top Story


Home >> Media – Print >> Article

Onam spurs Print advertising by 75% in Kerala, says AdEx study

Font Size   16
Onam spurs Print advertising by 75% in Kerala, says AdEx study

Onam – the biggest festival in Kerala -- has spurred Print advertising by a whopping 75 per cent in August, compared to January 2004. According to the study, the retail sector had the maximum advertisers – 60 per cent of them aimed at sales promotion. LG and Samsung were the most prominent in the squad.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017