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Onam spurs Print advertising by 75% in Kerala, says AdEx study

Onam spurs Print advertising by 75% in Kerala, says AdEx study

Author | exchange4media News Service | Monday, Sep 20,2004 8:02 AM

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Onam spurs Print advertising by 75% in Kerala, says AdEx study

Onam – the biggest festival in Kerala -- has spurred Print advertising by a whopping 75 per cent in August, compared to January 2004. According to the study, the retail sector had the maximum advertisers – 60 per cent of them aimed at sales promotion. LG and Samsung were the most prominent in the squad.

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