Ogaan Publications has recently launched ‘Brides Now’, a magazine aimed at brides-to-be. Priced at Rs 100, the magazine would be a contemporary guide to a dream wedding. The magazine addresses the bride-to-be and her personal shopping needs. It targets someone who would want the wedding to be well planned with a good mix of tradition with modernity. The quarterly magazine would have an initial print run of over 32,000 copies.
‘Brides Now’ provides details on beauty styles, fashion trends, dream honeymoons and planning the big occasion itself. The magazine is devoted to making every bride feel special on the most important day of her life. However, the men are not left behind, with special features on fashion and beauty for grooms.
The magazine plans to leverage its group publications for its promotions. Apart from that, some outdoor advertising too would be visible in Mumbai and Delhi, as well as online promotions. ‘Brides Now’ has tied up with a few brands in the bridal retail segment to offer complimentary issues of the magazine to brides-to-be.
Ogaan Publications was set up in 1996 by Kavita Bhartia, and launched fashion magazine ‘Elle’ in India, which is a title owned by Hachette Filipacchi Medias (HFM). Ogaan has also brought to India ‘Elle Décor’, and has its own premium luxury magazine called ‘Beautiful People’.