Ogaan Publications, which publishes ELLE & ELLE DECOR in India, announced a corporate restructuring that will better reflect the sharpened focus on each of its target markets in fashion, beauty, décor & lifestyle.
The company will be renamed Ogaan Media, and along with its current print and digital titles (ELLE & ELLE DECOR),under Ogaan Publishing, will also offer custom brand solutions across Fashion, Beauty, Décor & Lifestyle categories encompassing print, digital, and on-ground activities under Ogaan Cube and Ogaan Connect, as well as strengthen its portfolio of IPRs like India Design ID under Ogaan Live.
To this end, it will be simultaneously streamlining its corporate management andsupport functions. The restructuring will realign the organisation into business units as part of a plan that will reshape the company to improve efficiency, innovation and customer experience.
As part of the restructuring, Kavita Bhartia will now be Chairperson, and Archana Pillai currently Group Publisher & CEO will become Vice Chairperson, focusing on strategic planning and long term corporate goals.
Gaurav Mashruwala will take over the mantle of running the company asCEOOgaan Media, moving from his existing role as Publisher ELLE.
Takesh Mathur will take overall charge of F&A as CFO Ogaan Media.
Sonia Bajaj will be promotedfrom Publisher ELLE DECOR to Publishing Director ELLE & ELLE DECOR and will be in charge of advertising revenues across Ogaan Media titles.
Priyadarshini Kohli will be promoted to Group Advertising Director and will be in charge of Sales across Ogaan Media.
Pramiti Madhavji, Editor in Chief ELLE DECOR will add the cap of Content Chief – Décor & Lifestyle to her existing role, and oversee the content services of the bespoke divisions for the Décor and Lifestyle categories.
Aishwarya Subramanyam, Editor ELLE will take additional charge as Content Chief – Fashion & Beauty along with her current responsibilities, and oversee the content services of the bespoke division for the Fashion and Beauty space.
Prashish More, Creative Director ELLE will take over as Group Creative Director for Ogaan Media, overseeing both the print and digital titles,as well as the creative direction of the new services.
Today’s announcement marks a significant change in Ogaan’s operating model and has been designed to take the company into its next phase of growth. The model will improve both the reader &client/customer experience and provide a more efficient and robust platform to build upon. The new structure will accelerate innovation and enable a more effective go to market strategy for the group.