Business publications have always been considered important as these are a sure shot way to reach the decision makers of the country. Each year, some publications lose and some gain, but on a broader note the segment had seen decline in the NRS 2005 and now, in NRS 2006 as well.
Looking at the dailies, The Economic Times (ABC) continues to be the leader despite the fall it has seen from the 1,178,000 it commanded last year to the 942,000 this year. There is a dip in Hindu Business Line as well from 202,000 to 189,000. Financial Express has a readership of 36,000. The numbers for Business Standard were not available.
In the case of magazines, the picture gets a little interesting with BusinessWorld registering a 30 per cent growth and claiming a readership of 680,000. On the other hand, Business Today has seen a dip in readership this year, too, from 757,000 in the last round to 676,000. Business India has declined by 21 per cent and has a readership of 450,000.
Outlook Money, on the other hand, has shown growth and moved from 200,000 to 241,000.
An official communiqué quoted that BusinessWorld leads among the SEC A 1+ category. V Natarajan, General Manager, BusinessWorld, said, “For the past year, we have focussed on circulation activities, which have borne fruit now. We have always been aggressive with regular campaigns in mass media, and we feel that the rest of the year will continue to be as exciting.”
Tony Joseph, Editor, BusinessWorld, said, “The numbers are also a vindication of the editorial policy the magazine has followed. We have always believed that the magazine's essential role is to help business leaders make informed decisions in a rapidly changing environment. This has required us to dig deeper, explore wider and never fail to ask the question: how will this change tomorrow's business environment?”