Top Story

e4m_logo.png

Home >> Media – Print >> Article

NRS 2006: ET and BusinessWorld lead among business publications

01-September-2006
Font Size   16
Share
NRS 2006: ET and BusinessWorld lead among business publications

Business publications have always been considered important as these are a sure shot way to reach the decision makers of the country. Each year, some publications lose and some gain, but on a broader note the segment had seen decline in the NRS 2005 and now, in NRS 2006 as well.

Looking at the dailies, The Economic Times (ABC) continues to be the leader despite the fall it has seen from the 1,178,000 it commanded last year to the 942,000 this year. There is a dip in Hindu Business Line as well from 202,000 to 189,000. Financial Express has a readership of 36,000. The numbers for Business Standard were not available.

In the case of magazines, the picture gets a little interesting with BusinessWorld registering a 30 per cent growth and claiming a readership of 680,000. On the other hand, Business Today has seen a dip in readership this year, too, from 757,000 in the last round to 676,000. Business India has declined by 21 per cent and has a readership of 450,000.

Outlook Money, on the other hand, has shown growth and moved from 200,000 to 241,000.

An official communiqué quoted that BusinessWorld leads among the SEC A 1+ category. V Natarajan, General Manager, BusinessWorld, said, “For the past year, we have focussed on circulation activities, which have borne fruit now. We have always been aggressive with regular campaigns in mass media, and we feel that the rest of the year will continue to be as exciting.”

Tony Joseph, Editor, BusinessWorld, said, “The numbers are also a vindication of the editorial policy the magazine has followed. We have always believed that the magazine's essential role is to help business leaders make informed decisions in a rapidly changing environment. This has required us to dig deeper, explore wider and never fail to ask the question: how will this change tomorrow's business environment?”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO