Top Story

e4m_logo.png

Home >> Media – Print >> Article

NRS 2005 to release second round of data on August 3

01-August-2005
Font Size   16
Share
NRS 2005 to release second round of data on August 3

Nearly a month after the first round of data release, the National Readership Studies Council (NRSC) is geared up to present the second round of data of National Readership Survey (NRS) 2005 on August 3.

With the inclusion of readership estimates of Malayalam publications, NRS will also present data on psychographic profiling based on response to purchase trigger statements and estimates for newspaper supplements in metros.

NRS 2005 has seen substantial changes in its methodology with the NRSC appointing ACNielsen as the sole research agency and roping in Ernst and Young as the external auditor.

Various sections of the media fraternity utilise NRS 2005 for their communication, but this hasn’t stopped questions being raised about the data presented. In a recent action, NRSC even withdrew the numbers of Business Standard from the data.

Industry players like Malayalam publications, nonetheless, are eagerly waiting for the second round of NRS 2005, which was earlier slated for release on July 8.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve