Nearly a month after the first round of data release, the National Readership Studies Council (NRSC) is geared up to present the second round of data of National Readership Survey (NRS) 2005 on August 3.
With the inclusion of readership estimates of Malayalam publications, NRS will also present data on psychographic profiling based on response to purchase trigger statements and estimates for newspaper supplements in metros.
NRS 2005 has seen substantial changes in its methodology with the NRSC appointing ACNielsen as the sole research agency and roping in Ernst and Young as the external auditor.
Various sections of the media fraternity utilise NRS 2005 for their communication, but this hasn’t stopped questions being raised about the data presented. In a recent action, NRSC even withdrew the numbers of Business Standard from the data.
Industry players like Malayalam publications, nonetheless, are eagerly waiting for the second round of NRS 2005, which was earlier slated for release on July 8.