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Now DNA strengthens marketing; appoints VP

18-September-2012
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Now DNA strengthens marketing; appoints VP

English daily DNA is in the process of augmenting its leadership positions across functions. Soon after appointing Varun Kohli as the head of revenue and further strengthening its sales division, the company has now appointed Sorbojeet Chatterjee as Vice President – Marketing. Chatterjee comes from Neo Sports. He will join DNA on September 20, 2012.

DNA has also articulated the positions of Brand and Editorial Interface in its marketing function. The head of the two divisions will report to Vice President – Marketing.

Chatterjee leaves Neo Sports as Vice President – Marketing, a company that he had joined in July 2011. Prior to that, he spent eight years with TV Today Group. His responsibilities in the two companies have seen him specialise in brand management, sponsorship marketing, strategic planning, interactive marketing, tie-ups and alliances, and project management for broadcasting.

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