Top Story

e4m_logo.png

Home >> Media – Print >> Article

Now DNA strengthens marketing; appoints VP

18-September-2012
Font Size   16
Share
Now DNA strengthens marketing; appoints VP

English daily DNA is in the process of augmenting its leadership positions across functions. Soon after appointing Varun Kohli as the head of revenue and further strengthening its sales division, the company has now appointed Sorbojeet Chatterjee as Vice President – Marketing. Chatterjee comes from Neo Sports. He will join DNA on September 20, 2012.

DNA has also articulated the positions of Brand and Editorial Interface in its marketing function. The head of the two divisions will report to Vice President – Marketing.

Chatterjee leaves Neo Sports as Vice President – Marketing, a company that he had joined in July 2011. Prior to that, he spent eight years with TV Today Group. His responsibilities in the two companies have seen him specialise in brand management, sponsorship marketing, strategic planning, interactive marketing, tie-ups and alliances, and project management for broadcasting.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.