Top Story

e4m_logo.png

Home >> Media – Print >> Article

Non-aerated Soft Drinks Advertising in Print registered 19% dip in 2004: AdEx study

09-May-2005
Font Size   16
Non-aerated Soft Drinks Advertising in Print registered 19% dip in 2004: AdEx study

While the Top 5 advertisers in the non-aerated soft drinks category accounted for 68 per cent of the print ad spend, publications in Maharashtra got the maximum share of the ad spend followed by Delhi. The top advertiser was Brooke Bond Lipton for its brand Lipton Ice Tea.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.