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Nokia plans Rs 60-lakh, 3- month campaign to educate users

10-November-2000
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Nokia plans Rs 60-lakh, 3- month campaign to educate users

Nokia’s new public service campaign is quite explicitly termed Mobile Manners. A print ad shows a man in a business suit with his mouth taped up with Postit and says ‘To turn a few heads during a meeting you don’t really need a mobile phone. Call it considerate, if you like. At Nokia, we call it Mobile Manners.” The campaign, which will run for three month in about four magazines, and which appears targeted exclusive at male offenders only. The issue of cellphone courtesy is begnning to hot up as the global subscribers base promises to jump from its current 0.5 billion users to 1 billion users globally, with one out every six people expected to use a mobile phone by 2003. Yet, India, with a subscriber base of just 2.6 million appears to have worst manners, with Nokia opting to spend over Rs 60 lakh on its first mass media public service on mobile manner in this country. After its three month run, Nokia promises to reinforce the message through strategically placed signage at public places.

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