Top Story

e4m_logo.png

Home >> Media – Print >> Article

Nike working out new business strategy

12-March-2001
Font Size   16
Share
Nike working out new business strategy

The $11-billion Nike Inc, the world’s largest sports and fitness company, is having a relook at its business strategies in India in the wake of the increase in excise duty on imported consumer goods by about 30 per cent to nearly 100 per cent. The company has decided to operate at a lower margin, rather than pass on the rise in excise duty entirely to the consumer.

Though currently, not even 30 per cent of Nike’s products are imported, the hike in duty is expected to have an impact on the company’s bottomline. Even as a long term strategy, Nike is not looking at importing its full range of products. Sourcing from the global engine enables the company get a variety at least cost.

The Indian footwear market is also structured in such a manner that that its size and scale will not be appropriate for Nike to offer its products at a cost effective price. The company has been launching an average of 30-40 new footwear and about 100 new apparel styles per month. Nike recently shifted its corporate headquarters to Bangalore, where it will have its marketing office, apparel export base and product design centre.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India