Nike is pushing full swing into apparel and reinventing apparel as performance gear. The company will be extending its technological leadership beyond footwear to launch its ‘performance gear’.
Their performance apparel will be available across the country this month and the company says it targets a 30 per cent to 40 per cent increase from their last apparel line which was category specific — tennis and workout gear.
As part of the new performance plan, get ready for the ‘freestyle’ or branded athletics range of apparel meant for alternative sporting activity. This comes under the Fall ‘01 Apparel Line, which also has apparel in the categories of running, tennis, all condition gear and tech training.
The product is aimed at bodies in motion, the line is for the young, ‘on-the-move’ kind of consumer who looks for wearable functionality in his or her choice of apparel. With an eclectic mix of colours, fabric and design elements, the line is versatile both in terms of the audience that it would appeal to, as well as the context in which it could be worn,’’ says the company.
Nike will be also be rolling out its Pack It, Zip It, Cool It line of apparel that transforms tennis shorts into a small portable pouch, packs the full sleeve Clima FIT jacket to clip around your waist and zips off a pull-on pant to convert into shorts. To keep ‘cool’, Nike uses the DRI-FIT fabric that ‘wicks’ sweat to keep you dry through work-outs.
Tech Training as a category includes high performance training gear. It integrates technological innovation like the Clima FIT concept for jackets and pants. Rain and wind resistant, its breathable construction vents expel heat, keeping body temperature in balance.
For wearable functionality, the Clima FIT Jacket has a concealed full zip that packs in the jacket in a pouch that can be worn around the waist or comfortably slung over the shoulder. It is available in Soft Grey, and Samba.
Tech Training tanks, stretch shorts, singlets and tights empower you to pack in so much more into your training regimen, the range being from Rs 850-Rs 3,900.
Nike has developed UV protected apparel with a 30+ SPF rating in the Running and Tennis Categories, making the outdoors, the place to be in. The line also includes reflective safety prints for night running.
For women, there is an exciting range of seamless tanks, crews and shorts in black, white, mink and heaven blue in the range of Rs 950-Rs 1,400. As a part of Nike’s hip All Condition Gear is the Convertible Cargo Pant. It helps one cool it with its versatile leg zip off capability for shorts.
For chilly days, Nike will be bringing out hooded and crew fleece reversible jackets in blue, black, grey and chino at price points of Rs. 900-1200.
For thermal regulation these jackets use the therma fit fabric quick drying, polyester micro-fibre fleece that is engineered to keep the wind and cold out and body heat in.