Niche magazine for rural India launched

Niche magazine for rural India launched

Author | Abid Hasan | Friday, Aug 17,2012 7:58 PM

Niche magazine for rural India launched

Keeping in mind the growing importance of rural India for marketers, i9 Media has launched a new magazine, ‘Rural Marketing’. Praveen K Singh has been roped in as Editor of the magazine. The monthly magazine has a cover price of Rs 80, with a print run of 15,000 copies.

‘Rural Marketing’ will showcase the real concerns of rural areas and give pan-India coverage on the issues concerned in the hinterlands of the country.

Commenting on the magazine’s launch, Ajay Adlakha, owner and founder of ‘Rural Marketing’ magazine, said, “With this magazine we aim to bridge the gap between rural and urban India and bring to light the finer points of the rural bases, which go unnoticed by the mainstream media. It will identify the loose gaps and will fill them with analytical and informed stories, thus, making an efficient flow in terms of a knowledge base on rural India.”

Adlakha further said that the magazine would create a platform for all the stakeholders of rural marketing to expand their base and get bigger in order to reach each strata of the nation.

The magazine is targeted at policy makers, bureaucrats/ technocrats, corporate houses having rural orientation, ministries, government departments and various B-Schools.

Commenting on the niche magazine marketing shaping up in India, Adlakha said, “Nowadays, niche magazines with their defined readership and advertisers are thriving at a much faster rate than general magazines. Niche publications serving deeply interested audiences will continue to flourish.”

Advertisers from various industry verticals such as automobile, FMCG products, IT companies and the public sector have shown interest in the publication. The distribution will be through newsstands and subscriptions. The ad-edit ratio has been kept at 60:40. The magazine will be available in all major cities as well as Tier II and III towns.

The magazine also has digital presence in the form of a website, online edition, e-newsletter and e-alerts.

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