Top Story


Home >> Media – Print >> Article

NextGen Publishing to launch ‘Mother & Baby’ magazine in India by March 2008

Font Size   16
NextGen Publishing to launch ‘Mother & Baby’ magazine in India by March 2008

NextGen Publishing will be launching ‘Mother and Baby’, a UK-based parenting magazine from the EMAP Group, by the end of March 2008.

Commenting on the company’s plans to launch ‘Mother & Baby’ in India, Amit Tiwari, Product Head, NextGen Publishing, said, “We believe there is no magazine in India that is dedicated to parenting, and which addresses issues and problems faced by women during pregnancy. The magazine is tried and tested in other markets like Singapore, Thailand and Malaysia, and we believe that this concept will work in India as well.”

On the marketing side, the magazine has appointed Madison as their creative agency, which will be responsible for conducting all below the line activities for the brand. Ads on the Internet and outdoor media would be rolled out once the magazine reaches the launch phase. The target audience for ‘Mother & Baby’ would be expectant and new mothers in the SEC A+, A and B segments. On the distribution front, the magazine would be available across 15-25 cities in India.

Tiwari informed that the Indian edition would comprise 50 per cent of localised content, designed specially keeping in mind the problems faced by Indian women in childcare and pregnancy matters.

Priya Pathiyan, formerly of ‘The Sunday Times’, is the Editor of ;Mother & Baby India’. She said, “We are in the process of building up the editorial team here in Mumbai. Our content plan includes experts’ columns, insightful reports on life before and after pregnancy, baby food, toddlers and other several topics related to mother’s and baby’s health.”

The magazine would be priced at Rs 50 and would have an initial print run of 50,000 copies. The magazine would be marketed in 15-20 cities in the country and would have 120-160 pages.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.