After the overwhelming response that Next Gen Publishing Limited got by introducing Forbes Yellow Pages (FYP) in Ahmedabad early this month, the group is now eyeing the Delhi market. The company launched the business directory in the Capital yesterday.
Hoshang Billimoria, CEO, Next Gen Publishing, said, "We are delighted to launch our first FYP directory for New Delhi. We are confident that our users will find the customised offering extremely beneficial and advertisers will support it whole heartedly."
Aimed at the small and medium enterprises of Delhi, FYP will be initially rolling out 5 lakh copies free of cost and will be the first of its kind to sport four colours unlike the conventional ones.
At present, Next Gen Publishing is concentrating on CD versions, 24X7 tele-information service for its first edition. Besides, the company will also make it possible for anyone to access information in FYP through their mobiles, which will be done by both SMS and WAP. All these services will be effective from June 1.
However, the print versions are likely to come out in March 2006. The directory market in India is estimated to be around Rs 200 crore. The company didn't disclose details regarding the market share that they aim to capture with their new launch. However, Billimoria said, "We hope to be number one in Delhi."
The company is aiming to promote its product through their print campaigns across national dailies as well as through radio, which will break-even very shortly, informed Mandeep Singh, Vice President Operations and Business Development, Next Gen Publishing.