After two automotive titles, ‘Car India’ and ‘Bike India’, Next Gen Publishing Ltd, a venture of the Forbes Group and HDFC Ltd, is gearing up to launch its third title in the same space, called ‘Commercial Vehicle’ in August-September this year.
Elucidating the reason behind the launch, Khushroo Bhadha, Publisher, Next Gen Publishing Ltd, said, “India is one of the largest commercial vehicle markets in the world and is growing exponentially. Therefore, it is only appropriate that this sector be addressed and provided a suitable platform to facilitate better interaction between various participants in the industry.”
The monthly magazine, which will be priced at Rs 50, will cover the commercial vehicle industry in its entirety, both from the Indian and international perspectives. Elaborating on the content of the magazine, Bhadha said, “It will have complete information about products, give established guidelines laid down by the various transport authorities, traffic solutions, technology forums, better trucking, efficiency enhancers for the trade and logistics planning and many other related issues. We will also cover three wheelers, tractors, finance and special application vehicles, which form important parts of the CV industry.”
“The content of CV will educate the manufacturers, trade and users of commercial vehicles to assess products and understand trends and would help enhance their decision making,” Bhadha further said.
Truck manufacturers, bus manufacturers, three-wheeler manufacturers, tractor manufacturers, finance companies, ancillary part manufacturers and special application vehicles manufacturers will form the core advertisers of ‘Commercial Vehicle’.
On the estimated circulation figure, Bhadha said, “We will be printing 20,000 copies initially, which would then be gradually increased and it will follow the controlled circulation model.”
For the record, besides ‘Car India’ and ‘Bike India’, Next Gen Publishing also publishes magazines like ‘Smart Photography’ and ‘Computer Active’. Besides, the group also comes out with ‘Yellow Pages’ for cities like Delhi, Mumbai and Ahmedabad.