Next Gen Publishing adds one more technology title to its library with T3 India. The group has licensed the magazine title from Future Publishing UK to strengthen its technology portfolio of magazines. The two other technology magazines in their portfolio include Smart Photography and Popular Science India.
The magazine launched this month with a print run of 85,000 copies available pan India at a cover price of Rs 120.
When asked about the thought process behind tying up with a foreign publication when other foreign titles are closing down their India operations, Hoshang Billimoria, Consulting Editor - T3 India replied, “Foreign titles have closed down in India because of wrong calculations about the size of the Indian market and exorbitant royalties. Again, a lot of them featured a substantial amount of foreign content which could not relate to Indian readers.”
He added, “Technology as a subject travels across the world without limitations. We have also tried to give an Indian twist to the magazine by having a Retro section predominantly devoted to music.”
The magazine is extensively focusing on digital and will be complemented by a mobile responsive website. In the coming month T3 India will launch stand-alone apps for iOS and Android to power its web content. It will also be available on all leading Indian and international e-zine platforms, including Magzter and Zinio from the very first edition.
Commenting on the objective behind this strategy, Billimoria explained, “As a company, Next Gen was the first to go for a digital version of its magazines. T3 has been launched simultaneously in print, web and on mobile. Our belief is that quality content should be available to the end user in media of their choice. Also, the content is customised for each platform.”