Next Gen Publishing Ltd (NGPL), a Forbes Group and HDFC Ltd enterprise, has announced the launch of UK's best selling computer magazine - 'Computeractive' - in India. The inaugural issue of the magazine is already on the stands.
Targeted at everyday home and office computer users, the publication is a computing and technology lifestyle magazine that offers expert information and advice on how to buy and maximise computing productivity. It promises to do so in a simple, jargon free style that every computer user can understand.
Said Hoshang Billimoria, CEO, Next Gen Publishing, "Our exhaustive study of the market revealed that computer users were confused with so many IT products in the market and would greatly benefit from a magazine that in simple terms could guide them on what they really should have and how they could make the most of their investment in computer technology."
The attempt will be to 'demystify the changing world of technology' and connect everyday computer users to the best of digital devices, software, hardware and all other aspects of technology, according to the publishers. Detailed, step-by-step, simple, and reader-friendly reviews and features will be regular features.
The 108-page inaugural issue is being offered at a special invitation price of Rs 60. 'Computeractive', the flagship magazine of VNU Business Publications, GPP, London, was the leading PC consumer title worldwide and was published in 19 countries, including the UK, Holland, Spain, Italy, Indonesia, Greece and South Africa, stated a company release.