Next Gen Publishing launches 'Smart Photography'

Next Gen Publishing launches 'Smart Photography'

Author | exchange4media Mumbai Bureau | Friday, Apr 01,2005 8:11 AM

Next Gen Publishing launches 'Smart Photography'

Next Gen Publishing, a company recently set up by the Forbes Group and HDFC, has announced the launch of its first niche magazine 'Smart Photography' targeted at photography enthusiasts.

Smart Photography (SP) is a classy, well-designed and informative monthly that covers the entire spectrum of the photography industry and related products. It carries various interesting sections through which readers will get detailed information on products, services and techniques for both digital and analogue photography ranging from cameras, film, output devices, equipment, supplies and services. To help customers with their purchase decisions, the magazine will also test and evaluate cameras, printers, scanners, paper and even software for colour correction and image enhancement in the digital space.

The 128-page inaugural issue is now out on the stands at a special invitation price of Rs. 50/- and features a competitive review of seven leading products, four techniques and an interview with Farrokh Chothia one of India's topmost professional photographers. SP will regularly carry features and interviews with leading photographers and experts, and help budding photographers to improve their imaging skills. The magazine is printed on 90 GSM art paper for enhanced colour reproduction, an essential for a quality photography magazine.

Smart Photography is edited by Hoshang Billimoria, CEO, Next Gen Publishing. Commenting on the launch of Smart Photography, Billimoria said, "Photography lovers look forward to reading a well researched, informative and stylishly produced magazine that regularly updates them on latest techniques and offerings. Smart Photography meets this need completely and we are sure that it will be well received by them."

Renowned photographer Farrokh Chothia, interviewee in Smart Photography's inaugural issue said, "Photography is an art form with multiple facets that are evolving each day. All professional and amateur photographers who are passionate about this art would like to keep abreast of latest developments and news. I am sure that Smart Photography will meet this need perfectly."

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