The circulation of Indian newspapers jumped 24 per cent to 142 million in 2002-03 against 115.3 million in 2001-02, according to the 47th ‘Press in India’ report brought out by the Registrar, Newspapers of India.
The jump in readership is attributed to a larger number of publishers submitting their annual statements for the survey. For the first time, the survey was based on financial year and not on calendar year.
The present report contains an analysis for 15 months from January 1, 2002 to March 31, 2003. Among the multi-edition dailies, Dainik Bhaskar, publishing in Hindi, has the largest circulation of 1.71 million copies, followed by Times of India with 1.39 million copies.
For single-edition dailies, Hindustan Times has a circulation of 1.11 million copies, while The Hindu is second with 922,407 copies.
“The circulation pattern revealed that while the big publishing houses dominated the metros, the medium and small newspapers, with their local content, influenced the readership in small towns and rural areas,” an official statement said.