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Newly launched ‘In The Karnataka’ fortnightly tabloid makes a mark

Newly launched ‘In The Karnataka’ fortnightly tabloid makes a mark

Author | exchange4media Bangalore Bureau | Friday, Apr 22,2005 7:57 AM

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Newly launched ‘In The Karnataka’ fortnightly tabloid makes a mark

Just four issues old, ‘In The Karnataka’, a new fortnightly English tabloid launched here, has created quite a ripple. Said Raghu Naik, Managing Editor, “It is just the beginning and looking at the popularity our tabloid has generated, we are planning to go weekly.”

He said that owing to its wide coverage and unbiased analysis, the tabloid has already reached a circulation of 50,000 in just two months. Published by Mitra Media, a new entrant in the publishing industry, the company has a few large projects in the pipeline including the setting up of an ad agency.

Said Raghu, “There are a lot of weeklies that get published in Karnataka but none of them cover every part of the state as we do. We have a mission to bring forth and address the real issues that trouble the common man.” The next issue of ‘In The Karnataka’ will bring to light the couch syndrome in advertising agencies in Bangalore, Raghu disclosed.

Tags: e4m

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