The three-day 35th FIPP World Magazine Congress is all set to start on May 22-24, 2005 in New York. Hosted by the Magazine Publishers of America (MPA), in association with the American Business Media (ABM), it is the first time that the event is being held in New York and coincides with FIPP's 80th anniversary.
Commenting on the world's biggest publishing event, conference Chairman Thomas O. Ryder, Chairman and CEO of The Reader's Digest Association, Inc, said, "As the globalisation of magazines increases, the FIPP World Magazine Congress becomes an even more crucial gathering for sharing knowledge and gaining fresh ideas. The international publishing business has seen substantial growth in recent years, now representing close to $100 billion in total annual revenue."
Perspectives on global journalism, how magazines can leverage their unique relationship with the consumer, global youth lifestyles, making cross-media partnerships work, power of magazine brands in a multimedia environment, making things happen in a digital world and the new brand extensions of B2B are some of the topics that are going to be discussed at the forum.
The speakers at the congress include Helen Alexander, Chief Executive, The Economist Group, Aroon Purie, Chairman and Chief Executive, India Today Group, Svida Alisjahbana, Publishing Director, Femina, Ned Desmond, Executive Director, Time Inc. Interactive, Santosh Goenka, Founder-President, Diagonal Globalcom, Gordon Hughes, President, American Business Media, Renetta McCann, CEO, Starcom Media Vest Group/The Americas, Norm Pearlstine, Editor-in-Chief, Time Inc., Devashish Sarkar CEO, Worldwide Media, Mark Whitaker, Editor, Newsweek, and Kate White, Editor-in-Chief, Cosmopolitan.
Founded in 1925, the International Federation of the Periodical Press (FIPP) works for the benefit of magazine publishers around the world, promoting common editorial, cultural and economic interests of consumers and business-to-business publishers, both in print and electronic media.
FIPP represents more than 110,000 magazine titles with an estimated annual advertising expenditure in the region of $ 70 billion (based on figures from FIPP/Zenith Optimedia World Magazine Trends 2004/2005).