VJ Media Works, publishers of ‘Points-of-Purchase’ (previously POP Today) and ‘Outdoor Advertising’ (previously Outdoor Today), has launched a new magazine called ‘Visual Merchandising & Retail Design’ targeted at the retail design community in India.
Priced at Rs 100, the new magazine exclusively focuses on all aspects of design and merchandising in the context of branded shopping environments.
Elaborating on the idea behind coming up with the magazine, Vasant Jante, Publisher, VM&RD, said, “Indian retail is booming and the success stories of this boom will be built on practical, aesthetic and effective design. VM&RD will address the information gap in the industry by providing up-to-date information on store planning, store design and visual merchandising. The magazine will showcase the best designed stores from India and abroad to provide a relevant reference point for the industry.”
Targeted at organised retailers, brand marketers and retail designers, the bi-monthly magazine will initially have 72 pages, which might stretch to 84 pages depending on the response.
Elaborating more on the content of the magazine, Jante said, “The editorial focus would be as much on design-emphatic lifestyle categories as it would be on providing insights into the impact good design can bring to any retail category.”
The launch event, which took place in Bangalore on September 19, was attended by leading brands, retailers, designers and suppliers from the industry. Apart from that, 100 prospective readers and advertisers were also present.
Retail design firms, store fixture manufacturers, lighting companies and tiles manufacturers have been roped in to advertise in the magazine. As far as the promotional strategy is concerned, Jante said, “We will be using more direct mailers as main promotions apart from other media for which we have earmarked a planned advertising budget of Rs 15 lakh.”
The first issue of VM&RD would initially start with 7,500 copies, informed Jante.