Top Story


Home >> Media – Print >> Article

New campaign by The Hindu salutes tireless heroes of print

Font Size   16
New campaign by The Hindu salutes tireless heroes of print

English daily, The Hindu has launched a film titled #FortheLoveOfPrint. The film highlights the effort, time and energy that go into producing a newspaper every day. It looks at all the people involved in the making of a daily including reporters, editors, typesetters, imprinter and delivery boys. Through this film, The Hindu acknowledges their passion for the brand and, above all, for the print medium.


“This isn’t a marketing campaign but a video born out of our quest to understand the intricacies involved in the day-to-day production of a newspaper. What motivates the people behind it? Why they do what they do? And, how is print different from other media?,” says Abilasha Anish, Head of Brand Strategy & Marketing, The Hindu Group.


The campaign pays tribute to the respect and commitment that such people have held for the printed word for 138 years. “The relevance of print media in today’s world has been constantly discussed in the context of how electronic media overshadows our daily lives. However, newspapers have an ever-lasting charm, and for most households, they are still the first source of news for the day. They continue to provide in-depth information and analysis about the happenings around the world, with untiring efforts put in by hundreds of people who work behind the scenes. This video is a tribute to each and every one of them,” says Anish.


The video has been launched on digital/social media platforms. The Hindu’s intention is to reach out to as many people and create awareness about the efforts that go into the making of a newspaper. A print series promoting this initiative has also been planned.

Tags The Hindu

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video