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Nestle launches recipe book

07-December-2001
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Nestle launches recipe book

In a bid to get closer to the housewife—its primary target audience, Nestle India Limited launched a ‘Nestle Cookery Collection.’ The Nestle Cookery Collection will be retailed through an exclusive distribution arrangement with UBS.

The book was formally released by the company’s chairman and managing director Mr Carlo M Donati at its head office in Gurgoan, where the company’s first ever experimental kitchen and the sensory laboratory were also showcased to the media.

‘Nestle Cookery Collection’ is the third in the series of Cookery books published by Nestle’ India. The earlier two were brand specific—while one was on Milkmaid and Maggi—and thus limited in scope.

Unlike most recipe books, ‘Nestle Cookery Collection’ is specially designed for the kitchen, allowing the housewife to hang the book at eye level at her place of cooking. A clip holds the pages open in this position, while a plastic jackets over the pages that are in use conveniently protects them from splashes.

According to the company, the book reflects Nestle’s commitment to ‘Good Food, Good Life’ and is an example of how Nestle anticipates consumer needs to renovate and innovate for solutions.

The book is divided into eight sections - ‘brunch’, ‘Snacks’, ‘Pastas’, ‘Healthy eating’, and ‘Desserts’ - each containing carefully created recipes chosen from a wide range of recipes that are constantly being developed within Nestle. Many of these recipes would normally have required ingredients that are not so easily available but the recipes in the book demonstrate how Nestle’ products can be skillfully used to provide convenience while retaining authentic flavour.

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