Top Story


Home >> Media – Print >> Article

Nestle launches Pure Life mineral water

Font Size   16
Nestle launches Pure Life mineral water

Nestle India, on Monday, launched of its bottled water brand Nestle `Pure Life'-- targeted at the mass market. Launched in 1-litre pack and priced at Rs 12, the product comes with a unique tamper-evident 3-D hologram seal, mounted on the shrink sleeve. Starting with Delhi, the product will be subsequently available in other cities across the country. Nestle India plans to grab a 50 per cent market share in the next two years and be a strong No. 2 player in the next 2 to 3 years.

The water is being bottled at the company's new water plant at Samalkha in Haryana. Nestle India has already launched two of its global premium mineral water brands `Perrier' and `San Pellegrino' targeted at the niche markets. Nestle `Pure Life' has been launched, to cater to the extensive segment of popularly priced processed water in India.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.