Nestle India, on Monday, launched of its bottled water brand Nestle `Pure Life'-- targeted at the mass market. Launched in 1-litre pack and priced at Rs 12, the product comes with a unique tamper-evident 3-D hologram seal, mounted on the shrink sleeve. Starting with Delhi, the product will be subsequently available in other cities across the country. Nestle India plans to grab a 50 per cent market share in the next two years and be a strong No. 2 player in the next 2 to 3 years.
The water is being bottled at the company's new water plant at Samalkha in Haryana. Nestle India has already launched two of its global premium mineral water brands `Perrier' and `San Pellegrino' targeted at the niche markets. Nestle `Pure Life' has been launched, to cater to the extensive segment of popularly priced processed water in India.