Delhi-based newspaper Naya India has hit newsstands in Patna and Ranchi. The paper’s launch in these two cities had been doing the rounds for the last four months. Naya India is already present in Delhi, Lucknow, Jaipur, Bhopal, Raipur and Dehradun.
The paper faces stiff competition from already existing dailies like Hindustan, Dianik Jagran and Prabhat Khabar. However, Ajit Dwivedi, Deputy Editor, Naya India, maintained that the paper had received “good response” from readers since its launch. He added, “It is a national newspaper and carries reports on issues concerning the public. Naya India’s tagline: ‘Bebaak, Bedhadak aur Bemisaal’ reflects what the paper stands for.”
The 16-page daily has been launched under the guidance of senior journalist Hari Shankar Vyas, along with Dwivedi. The main edition is also accompanied by a four-page supplement.
Commenting on the strategy behind the paper’s launch in the two cities, Dwivedi said, “Our main aim is to provide local news to the readers. The priority of paper is to focus on local happenings in comparison to other news. There are several players in the market and many of them are focusing on multiple editions. Due to this, the readers are not getting news regarding the happenings in their neighborhood.”
Unperturbed by the tough competition in the market, Dwivedi insisted, “Our 16 colour pages will be very persuasive and the content will do the work of grabbing eyeballs.”