Top Story

e4m_logo.png

Home >> Media – Print >> Article

Navbharat Times launches two front pages to engage readers & advertisers

04-December-2013
Font Size   16
Share
Navbharat Times launches two front pages to engage readers & advertisers

Hindi daily Navbharat Times has come out with a product innovation that contains of two front pages in the same day’s newspaper. The idea is to highlight the most important news of the day. Both the pages sport a similar look with the masthead, lead story and advertisements.

The strategy behind this innovation is to increase perceived value of Navbharat Times by providing twice the important news, and thus increase reader engagement and drive readership. The activity also allows the paper to increase the ad rate of the back page, besides giving the advertisers more options to be on a front page.

When asked about the objective behind this innovation, a spokesperson of Navbharat Times said, “The newspaper reader attaches disproportionate attention to reading the front page, as evidenced by the time he spends on the same. We felt that by giving an extra page of the very important news, curated and presented well, would be of great benefit to the reader. This would also present advertisers with exciting option to engage with audiences.”

The spokesperson further said that the initial feedback has been encouraging and the organisation has decided to stay with this activity. The innovation has been carried out in all the editions of Delhi-NCR, Lucknow and Mumbai.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’