Top Story

e4m_logo.png

Home >> Media – Print >> Article

Navbharat Times launches two front pages to engage readers & advertisers

04-December-2013
Font Size   16
Navbharat Times launches two front pages to engage readers & advertisers

Hindi daily Navbharat Times has come out with a product innovation that contains of two front pages in the same day’s newspaper. The idea is to highlight the most important news of the day. Both the pages sport a similar look with the masthead, lead story and advertisements.

The strategy behind this innovation is to increase perceived value of Navbharat Times by providing twice the important news, and thus increase reader engagement and drive readership. The activity also allows the paper to increase the ad rate of the back page, besides giving the advertisers more options to be on a front page.

When asked about the objective behind this innovation, a spokesperson of Navbharat Times said, “The newspaper reader attaches disproportionate attention to reading the front page, as evidenced by the time he spends on the same. We felt that by giving an extra page of the very important news, curated and presented well, would be of great benefit to the reader. This would also present advertisers with exciting option to engage with audiences.”

The spokesperson further said that the initial feedback has been encouraging and the organisation has decided to stay with this activity. The innovation has been carried out in all the editions of Delhi-NCR, Lucknow and Mumbai.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India