Aurangabad-based Nav Bihar Times is all set to launch 10 new editions in different cities of Bihar, Jharkhand, Delhi and Uttar Pradesh.
The expansion will start from Bokaro followed by Gaya, Lucknow, Kanpur, Saharanpur, Delhi, Patna, Ranchi and Jamshedpur. The tenth city wherein the newspaper will be launched has not been decided yet.
Talking to exchange4media, Kamal Kishore, Editor, Nav Bihar Times said “We will complete 25 years of our publication in 2013. We now plan to enter the regional market slowly and steadily.”
Commenting on the promotion strategy he said, “Print and OOH medium will be used to promote the newspaper in all the cities. We are also relying on word-of-mouth.”
The brand has advertisers from both, public and private sector such as Coal India, NTPC, Dabur and Navratna.
Initial print run of the newspaper will be 21000 copies with a price of Rs 2. The paper will also offer education and entertainment supplement every Monday.