MM Publications Ltd. has partnered with National Geographic to launch the Indian edition of National Geographic Kids magazine in India. The newest edition of National Geographic Kids magazine debuts with the April 2016 issue. The magazine will be available monthly on newsstands and by subscription.
Aimed at children ages 6-12, National Geographic Kids magazine is a photo-driven publication that inspires young adventurers to explore the world around them. Each month, the magazine features colorful stories about animals, people and places, interspersed with fun puzzles, facts and figures. It also includes the popular departments ‘Weird But True’, ‘Wild Vacation’ and ‘Amazing Animals’.
National Geographic Kids India will publish content from the English-language edition and will have a similar look.
Yulia Boyle, Senior Vice President, International media for National Geographic said, “We’re excited to work with MM Publications Ltd. to introduce the National Geographic brand to kids in India for the first time. Our goal with National Geographic Kids magazine is to inspire kids to learn more about the world around them through visually rich, educational and highly entertaining content, full of immersive game, and incredible stories. In doing so, we hope to create the next generation of explorers who believe in the power of science, exploration and storytelling to change the world.”
Harsha Mathew, Assistant Editor and Director, Malayala Manorama said, “It is indeed a privilege for M M Publications to partner with National Geographic to bring out one of the most loved childrens' magazines to India. As a publishing house, M M Publication's priority is to enrich the lives of children and to make learning fun. We bring out many publications that are designed to impart knowledge through fun filled activities. I am sure National Geographic Kids will further enhance the value of our portfolio and help in our efforts to make the world of children more colourful and their futures brighter.”
The price for the magazine on newsstands is Rs 50. A 12-month annual subscription costs Rs 500 and a 24-month subscription is Rs 900.
National Geographic Kids launched in the United States in 1975 as National Geographic World magazine. The Indian edition of National Geographic is the 18th overseas edition of the magazine, preceded by the Portuguese in December 2015. Other editions are available in Australia/ New Zealand, Bulgaria, China, Egypt, Germany, Indonesia, Israel, Italy, Lithuania, the Netherlands, Slovenia, South Africa (Afrikaans and English), Spain, Turkey and the United Kingdom. National Geographic Kids has a worldwide circulation of approximately 1.6 million.