Hindi daily National Duniya has brought about some changes in its presentation. The management of Essbee Media, publishers of National Duniya, have introduced a new logo and repositioned the mast head.
In a move to enhance the paper’s micro reach in Delhi/NCR, National Duniya has also launched four-page city pullout (Metro Ghaziabad, Metro Faridabad, Metro Gurgaon, Metro Noida) to cater to the NCR readers to give them a local flavour of news. The aim is to attract advertisers and convince them that these pullouts will give them a right placement for their ads.
Commenting on this initiative, Sandeip Bishnoi, COO, National Duniya said, “I am sure the new outlook of National Duniya will be appreciated by our readers. I believe the reader is the best judge for any publication. As per the need and demand of our readers and advertisers, we are open to change.
The newspaper has also introduced four pages of daily supplements in a pullout format from Monday to Saturday. The supplements are named – ‘Young March’, ‘Indradhanush’, ‘Humsafar’, ‘Baccho Ki Duniya’, ‘Kayakalp’, and ‘Rangoli’. On Sundays, the paper will have a magazine supplement which will carry news related to politics, business, entertainment and other news.
The daily supplements, which will cater to different age groups, will cover all city events, entertainment, puzzles for kids, beauty tips and various other issues.