As the Commonwealth Games (CWG) 2010 got under way in Delhi on October 3, NaiDunia has announced that it would felicitate medal winners in CWG representing Madhya Pradesh and Chhattisgarh states. The Hindi newspaper has also come up with a supplement, ‘Tarang’, dedicated to CWG news on Sunday. This apart, the group is also focussing on updating readers through digital and mobile mediums.
NaiDunia has announced that group would confer a cash prize of Rs 1 lakh to Gold medal winners in CWG. Silver medalists will get prize money of Rs 50,000, while Bronze medal winners will get Rs 25,000 each.
“This is just a small gesture to felicitate and appreciate the efforts of these sports personalities. We always keep saying that cricket gets so much attention and we should try and promote other sports as well. I feel it should go beyond saying and reflect in execution. This is a small attempt in this direction,” said Vinay Chhajlani, CEO, NaiDunia.
Apart from this, NaiDunia has its CWG coverage plan in place. Chhajlani added, “All our sports editors and best sports reporters across editions are already in Delhi. We have a special coordination desk, which will gather all CWG related news and photos. A team of senior editors and visualisers will then filter this information and make it more presentable.”
With its website – www.webdunia.com - NaiDunia is active in the digital domain as well to give round the clock coverage of the Games. Besides this, it has created a special application for mobile phones, which will have all important updates, venue details, player profiles, medal tally, what to look for and other important tips. This application is already available on the Apple App store, named as ‘Commonwealth Games 2010’.
A campaign for the CWG medal winners has already been launched in print and digital medium by NaiDunia. Prior to this, as the IRS 2010 Q2 results had coincided with the preparations for CWG, the newspaper had launched its IRS announcement campaign with a sports theme.