Top Story

e4m_logo.png

Home >> Media – Print >> Article

NaiDunia seeks to give a ‘nai’ Disha to Indore’s school children

20-November-2010
Font Size   16
Share
NaiDunia seeks to give a ‘nai’ Disha to Indore’s school children

In a bid to connect with the young readers, NaiDunia has launched a newspaper for school children in Indore on November 15, 2010. Priced at Re 1, the eight-paged ‘Berliner’ is published six days a week and has been launched simultaneously in 20 schools of Indore and is available in the schools on demand only.

With this special initiative, NaiDunia Media aims to reach out to students in classes 6th to 12th and enrich them with information and knowledge. The content strategy comprises a mix of current news, values and learning for the students. The content design team at NaiDunia has researched each and every aspect of the students’ knowledge needs and has come out with this mission – NaiDunia Disha.

More than 15,000 students are being targeted through this initiative. The newspaper is delivering current news like a mainline newspaper, but the news is customised as per the needs of the children. There are sections such as puzzles, science projects, jokes and riddles that have been added in the newspaper to challenge the minds of the young readers.

NaiDunia Disha also carries short stories for students accompanied by coloured images. These stories are motivational, educative and entertaining. It also has the science section, which updates the students with the latest developments in science. Other attractions include life transforming lessons.

Newspaper also has a fun section called ‘FunDunia’, which is based on the concept of ‘learn with fun’. Moreover, the paper carries one page that has been designed by students themselves. With this, NaiDunia Disha claims to be of the students, by the students and for the students.

 

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.