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NaiDunia plans to capture Indore market with price drop strategy

26-September-2007
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NaiDunia plans to capture Indore market with price drop strategy

Hindi daily NaiDunia has announced a drop in the cover price of its Indore edition, from Rs 2 to Re 1, for the editions on six days of the week. The cover price for the Sunday edition will continue at Rs 3. The price drop has been developed as a strategy to increase the readership base without compromising on quality.

Officials have confirmed that the price drop will not affect the quality of the newspaper by any means. Commenting on this strategy, Vinay Chhajlani, CEO and Director, NaiDunia, said, “We have the reader’s verdict in our favour as far as quality of the newspaper is concerned, and we would like our paper to reach more people and thus increase our readership base within the city of Indore. The recently launched fortnightly magazines, ‘Spectrum’ and ‘Sehat’, will now be distributed with the Sunday edition.”

Chhajlani further said, “Our aim is to target every such reader who wants a 20-page newspaper daily with four weekly supplements and two fortnightly magazines, at just Rs 38 every month, without any compromise on quality. Our present subscribers would be more than happy, simply because there is no drop in the quality of the paper.”

NaiDunia had recently launched its sixth edition at Jabalpur with a record circulation. With two states and six editions, the brand NaiDunia is buzzing with a lot of promotional activities. The paper is also planning to re-launch its Bhopal edition.

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