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NaiDunia Media to venture into Bhopal with new Hindi daily NavDunia

10-April-2008
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NaiDunia Media to venture into Bhopal with new Hindi daily NavDunia

NaiDunia Media Pvt Ltd, a Madhya Pradesh and Chhattisgarh based publication house which was formerly known as NaiDunia News & Network Pvt Ltd, and the publisher of Hindi daily NaiDunia, is all set to launch its new Hindi daily NavDunia in Bhopal.

Commenting on the launch, Vinay Chhajlani, CEO & Director, NaiDunia Media, said, “NavDunia is focused on Bhopal and marks a strategic entry of the Group in the city. We decided to name the daily here as NavDunia, which sounds like NaiDunia and has a similar meaning too. NavDunia will bring the highly solicited novelty to the media industry in Bhopal. It will carry a new perspective, a new hope and new delight to the readers.”

“After a series of surveys carried out to find out what exactly the readers want, we strategised our editorial and marketing objectives to penetrate the masses and satiate their quest for the truth. NaiDunia carries a legacy of value-based journalism and it will reflect in NavDunia also, with a flavour of Nai Dunia. We have set up our own printing facility at Govidpura, Bhopal, with state-of-the-art machines and processing systems. We promise to provide a very upmarket product and are confident that our content will hook the reader,” Chhajlani added.

“In Bhopal City, NavDunia will be a 20-paged edition with 16 colour pages, including four pages pull-out called ‘Bhopal City’. NavDunia will also circulate in nearby Vidisha, Sagar, Raisen, Sehore, Hoshangabad, Harda, and Betul districts of Madhya Pradesh. NavDunia will introduce two fortnightly magazines – ‘Spectrum’ for kids and ‘Sehat’ for the health conscious – which are already popular in NaiDunia circulation areas, apart from weekly supplements like ‘Nayika’, ‘Glamour Dunia’ and ‘Tarang’. Priced reasonably at Rs 1.50, NavDunia is eyeing for the No. 2 slot from day one,” said Vineet Sethia, Director, NaiDunia Media.

NavDunia will be promoted through a multimedia campaign. “With a heavy promotion strategy, NavDunia is expected to catch the eye of readers in Bhopal soon. We are targeting a circulation of 150,000 copies in the first quarter after the launch,” Sethia added.

NaiDunia currently has five editions across Madhya Pradesh and Chhattisgarh at Indore, Gwalior, Jabalpur, Raipur and Bilaspur. The 60-year old publication house has re-evolved in the last two years. NaiDunia and NavDunia will soon venture into other states in the Hindi belt.

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