After entering Indore, Ujjain, Dewas and Khandwa markets of Madhya Pradesh, NaiDunia Media’s ‘Yuva’ has further fortified its presence in the state with the launch in Bhopal. ‘Yuva’ is a supplement available with the mainline NaiDunia newspaper on Thursdays. It will also be sold separately priced at 50 paisa.
Commenting on the Bhopal launch, Vinay Chhajlani, CEO, NaiDunia, said, “The new supplement ‘Yuva’ in Bhopal will target the age group of 15-25 years and will cater to those readers who want to get updated with news of career, entertainment, fashion trends and new technologies. It will also carry serious content that the youth can relate to.”
It may be recalled that ‘Yuva’ was launched in the Indore market nearly six months back.
Ravind Vyas, Deputy Editor, NaiDunia Indore, said, “We wanted to break the myth that NaiDunia targets only the 30-45 age group. ‘Yuva’ is a four-page broadsheet colour newspaper, and through this we want to engage more and more youth with our product. We have been getting good response to ‘Yuva’.”