The Madhya Pradesh and Chhattisgarh-based Hindi daily, Naidunia, has launched a job and career supplement called ‘Avsar’. The supplement is a four-page coloured pull-out, targeted at both employers and job seekers. ‘Avsar’, meaning ‘opportunity’, is currently circulated only in Indore.
This initiative was taken forward after the success of ‘Sakaratmak Somvaar’, another pull-out from Naiduinia. The supplement offers a plethora of job opportunities and attempts to be a platform for advertisers as well. The content involves various career-related articles, providing a better career perspective to the youth.
Vineet Sethia, Director, Naidunia, said, “We plan to launch ‘Avsar’ phase-by-phase in other cities like Bhopal, Gwalior, Raipur and Bilaspur. Our foray in those cities will be based on the response we get in Indore. Since ‘Avsar’ is an experiment, we want to develop a base here before we launch it elsewhere.”
An earlier concept of ‘Sakaratmak Somvaar’ (‘Positive Monday’) was that the front page of Naidunia would carry only positive news every Monday, so that readers could start their week on a positive note.