Top Story


Home >> Media – Print >> Article

Naidunia firms up presence in Bhopal with Navdunia Fast

Font Size   16
Naidunia firms up presence in Bhopal with Navdunia Fast

In a bid to further strengthen its position in the Madhya Pradesh market, Naidunia has launched a new edition, ‘Navdunia Fast’, in Bhopal on August 17, 2011. The focus of this eight-paged paper, which has a cover price of Rs 1.50, is to report immediately and pick up hyper local news.

Speaking to samachar4media, Umesh Trivedi, Group Editor, Navdunia (MP, Chhattisgarh), said that today people did not have the time to read lengthy reports. “Navdunia Fast will present the reports in such a way that it can be read in a short time,” he added. Joint Resident Editor of Naidunia, Rajesh Sirotia, has been assigned to lead Navdunia Fast.

Trivedi further said that the content of the new paper would be based on local reports and would focus on local problems and issues. “All aspects of the civil society will be reported in the paper, be it politics, sports, entertainment or any other civil issue,” he added.

The launch ceremony of Navdunia Fast was attended by Madhya Pradesh Chief Minister Shivraj Singh Chouhan, Public Relations Minister Laxmikant Sharma, actor Mukesh Tiwari and Chetan Pandit, Vinay Chhajlani, CEO, Naidunia, and Alok Mehta, Editor, Naidunia, among others.

Speaking on the occasion, Chhajlani highlighted the paper’s journalistic commitments and said that, “this commitment makes us the fastest-growing newspaper. Anything that is true, would be printed in Naidunia, after all, reliability is the face of Naidunia. It doesn’t matter who are the forces working behind it.”

Chhajlani further maintained, “We are doing this for the readers who are being left behind somewhere. It is called ‘Fast’ because life today has become very fast. Progress is fast, news is fast… everything is fast.”

Meanwhile, Alok Mehta, Editor-in-Chief, Naidunia, urged the Government that it needs to protect and support newspapers, “especially those papers that are credible and ethical”. He affirmed, “Credibility is the capital of Naidunia, and Navdunia Fast will maintain these values.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...