In a bid to further strengthen its position in the Madhya Pradesh market, Naidunia has launched a new edition, ‘Navdunia Fast’, in Bhopal on August 17, 2011. The focus of this eight-paged paper, which has a cover price of Rs 1.50, is to report immediately and pick up hyper local news.
Speaking to samachar4media, Umesh Trivedi, Group Editor, Navdunia (MP, Chhattisgarh), said that today people did not have the time to read lengthy reports. “Navdunia Fast will present the reports in such a way that it can be read in a short time,” he added. Joint Resident Editor of Naidunia, Rajesh Sirotia, has been assigned to lead Navdunia Fast.
Trivedi further said that the content of the new paper would be based on local reports and would focus on local problems and issues. “All aspects of the civil society will be reported in the paper, be it politics, sports, entertainment or any other civil issue,” he added.
The launch ceremony of Navdunia Fast was attended by Madhya Pradesh Chief Minister Shivraj Singh Chouhan, Public Relations Minister Laxmikant Sharma, actor Mukesh Tiwari and Chetan Pandit, Vinay Chhajlani, CEO, Naidunia, and Alok Mehta, Editor, Naidunia, among others.
Speaking on the occasion, Chhajlani highlighted the paper’s journalistic commitments and said that, “this commitment makes us the fastest-growing newspaper. Anything that is true, would be printed in Naidunia, after all, reliability is the face of Naidunia. It doesn’t matter who are the forces working behind it.”
Chhajlani further maintained, “We are doing this for the readers who are being left behind somewhere. It is called ‘Fast’ because life today has become very fast. Progress is fast, news is fast… everything is fast.”
Meanwhile, Alok Mehta, Editor-in-Chief, Naidunia, urged the Government that it needs to protect and support newspapers, “especially those papers that are credible and ethical”. He affirmed, “Credibility is the capital of Naidunia, and Navdunia Fast will maintain these values.”