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NaiDunia Delhi shuts ops: Prep work for Jagran-NaiDunia takeover begins?

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NaiDunia Delhi shuts ops: Prep work for Jagran-NaiDunia takeover begins?

In an interesting development, on March 29, 2012, NaiDunia’s Delhi edition announced to its readers that the daily is ‘postponing’ the publication of its Delhi-NCR/Ghaziabad edition from March 30, 2012, due to ‘unavoidable’ reasons. It is understood that NaiDunia has shut down its publication in Delhi and related editions of NCR and Ghaziabad.

Notice published in NaiDunia Delhi edition on March 29

The development is seen as a precursor to Jagran Prakashan’s move of taking over Indore–based NaiDunia Group of Publications. Industry sources believe that the takeover would have implied shutting shop of NaiDunia’s Delhi operations. A source familiar with the development explained, “Soon after Jagran Prakashan and NaiDunia reached advanced stages of discussion for the takeover, the conversation to shut down NaiDunia Delhi started doing the rounds.”

Jagran Prakashan has demonstrated at the time it acquired Mid Day, that after closely observing all aspects of the business, it would streamline operations to retain the stronger and profitable units and divisions that would be aligned with Jagran Prakashan’s overall thought process for its growth and of the company it was acquiring.

In the case of Mid Day too, the Delhi operations were shut down so the company could focus on Mumbai intensively.

As is known, NaiDunia’s strength lies in the Madhya Pradesh market, which has been of significant interest to Jagran Prakashan for some time now as part of its expansion plan. NaiDunia has editions in Indore, Gwalior, Raipur, Bilaspur and Jabalpur. In Bhopal, it comes as NavDunia.

According to readership numbers from Indian Readership Survey Q3 2011, NaiDunia’s MP average issue readership numbers were at 15.74 lakh. Dainik Bhaskar, also close competitor to Dainik Jagran, was leading the state with 38.81 lakh AIR. In IRS Q3, Dainik Jagran stood at 4.29 lakh.

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