Top Story


Home >> Media – Print >> Article

Naidunia continues its focus on differentiated marketing with an anthem

Font Size   16
Naidunia continues its focus on differentiated marketing with an anthem

When Naidunia, one of the leading dailies in Madhya Pradesh and Chhattisgarh, decided on advertising partners this year, it let known its intent to focus on communication. Another step in that direction comes with the daily adopting an anthem – “Na koi shak, na koi darr, jeetenge hum baazi har”.

Naidunia would perhaps be the first daily to adopt an anthem. Commenting on the move, Vineet Sethia, Director, Naidunia, said, “What could have been a better way to instil faith and a sense of belonging towards the brand within the team and in the readers than a musical treat. The anthem is creating waves in Indore.”

Naidunia has taken this anthem everywhere – it’s on the Airtel network as a Hello Tune and is also available on Naidunia’s website from where surfers can download the anthem. It’s also being played at various theatres, edits of the song are being aired on Radio Mirchi as well.

In addition, Naidunia has launched an Inter School Karaoke Competition in Indore, based around this anthem. ‘Hamara Saaz, Aapki Awaaz’ has declared to offer the highest prize money ever in any inter school competition held at Indore in recent times. Winner of the first prize can take home Rs 1 lakh, whereas second and third prize winners will get Rs 50,000 and Rs 25,000, respectively. More than 35 schools have already registered themselves for the competition. The finale has been for the third week of December.

Brand David, New Delhi’s Amit Nandwani has penned down the lyrics of this motivational anthem, which has been composed by Aadesh Shrivastava, who’s in the limelight for his latest offering, ‘Babul’. Popular Sufi singer Kailash Kher has rendered his voice to the anthem.

“Naidunia recently undertook an initiative to create a better and beautiful Indore, the place it belongs to, and this anthem would play a major role in taking ‘Mission Indore’ further with fervour,” Sethia further said.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.