NaiDunia has increased its India footprint with the launch of its national edition from Delhi on October 1. NaiDunia has also launched a Sunday weekly magazine to reach out to the global reader base, along with an e-paper edition. NaiDunia’s presence now spans eight states and 14 cities, including the National Capital, Chandigarh, Dehradun, Jaipur, Gwalior, Bhopal, Ranchi, Mumbai, and Raipur, among others.
Vinay Chhajlani, CEO, NaiDunia, said, “The daily will be priced Rs 2 for the initial launch and will later be raised to Rs 3. However, we have not fixed the time frame for the initial launch price. The paper is looking at a print run of 1 lakh in a week’s time. The Sunday weekly magazine has a different price strategy for Delhi and other cities. In Delhi, the weekly will be priced at Rs 5.”
The Sunday weekly will have a 48-paged magazine and a 16-paged broadsheet targeting SEC A and B with infotainment content.
Chhajlani added, “The print media today has come of age with the evolution of the electronic counterpart. This is a defining moment for the publication and we are confident about the prospects of the new products shaping out as distinct options in terms of content and style, and at the same time maintaining the regional flavour for the regional markets. The publications will focus on politics, education, health, and entertainment, apart from the issues of concern for the readers. There will be a special page for legal issues that will explain the legalities in simple terms for the readers.”
Alok Mehta, Editor-in-Chief, NaiDunia, said, “With the launch of the national edition and Sunday weekly magazine, we have strengthened our base as the watchdog for the society. NaiDunia has broadened its domain, which was earlier concentrated in central India. The cause of journalism is best understood in the regional context, and now the availability factor across India makes it all the more effective in spreading the cause of development to masses.”
Meanwhile, the Group has launched an aggressive 360-degree initiative involving TV, radio, outdoor and events to support the launches. Indore-based ad agency Lemon and Chili is handling the NaiDunia account.
NaiDunia to launch national edition, weekly newspaper from October 1